top of page
Omnichannel
Connect your direct mail with digital tools like social ads, call tracking, and web follow-up—keeping your brand visible across platforms and helping you track exactly what’s driving response.
It takes an average of 8 touchpoints to turn a lead into a sale. Combining direct mail with digital marketing helps you stand out, build brand recognition, and close more sales while increasing your ROI.
*Based on a 2023 study by RAIN Group. View Source
See How it Works
1
Launch Your Direct Mail Campaign
Your first point of contact. We design and deliver your mail piece to a targeted list of homeowners, backed by smart data and strategy. Track your mail to see exactly when it reaches homes.
2
Match Your List to Online Profiles
With tools like Social Match and Informed Delivery, we sync your mailing list to online platforms—so your recipients start seeing your brand before and after their mail arrives.
3
Track Engagement in Real Time
Using call and text tracking, QR codes, and LeadMatch, we can capture how people engage with your mailing by monitoring calls, clicks, scans, and website visits.
4
Follow Up Automatically Online
Even if they don't respond right away, Online and Social Media Follow-Up ads keep your message visible across channels and serve as a consistent reminder to take the next step.
-
Why should I be doing direct mail?Direct mail puts your message directly into the hands of your audience, making it more personal and harder to overlook. Unlike digital ads that are easily skipped or forgotten, direct mail tends to stick around—on kitchen counters, fridges, or desks—keeping your brand top of mind. It’s a reliable way to stand out, build trust, and drive real results with your customers.
-
How much does direct mail cost?Direct mail costs can vary widely depending on the format, volume, and level of targeting in your mailing list. Postage often represents about half of the total cost, and while we never add a markup, we apply over 30 years of industry experience to secure the most cost-effective rates for our clients.
-
How long does it take for a direct mail order to be shipped?Most postcard or letter mailings can be turned around in as little as 3 business days from the time we receive all necessary assets and information. Timelines can vary based on quantity, complexity, and how quickly proofs are approved, but we’ll always keep you informed and work to meet your schedule.
-
How can I track my Direct Mail results?With our Direct Mail dashboard, you can see the new customers that came from your Direct Mail campaigns, including their spend, location, and the mail piece that brought them in. From there, you're able to track your return on ad spend of each campaign, as well as see quoted, pending, and closed sales attributed to each campaign.
-
Do I need to design my own artwork?You don’t have to create your own design. We have a library of templates to help you get started, or if you already have a design, our in-house team will review it and suggest any changes to make it work even better for direct mail. We’re here to ensure your piece reflects your brand and gets the best results.
-
Can you produce general marketing materials like folders, tags, or sales sheets?Yes, we can produce a wide range of marketing materials beyond direct mail. As part of Delta Print Group, MSI Direct has the resources to handle everything from folders and tags to vehicle wraps, yard signs, large posters, decals, booklets, and much more—all at competitive prices.
Explore our other services
Customer Targeting
Design
ROAS Reporting
bottom of page